ROCCO Design Build
ROCCO provides integrated services of design, construction and management in Upstate New York. They master the sensitivity behind thoughtful and clean design, and they offer a deep understanding of construction methods/processes of designing objects and spaces.
creative direction, logo, branding, VISUAL IDENTITY
The identity primarily uses a Bauhaus inspired “R” as the focal point throughout all collateral. It is composed of a beautiful balance of angles and curves that is meant to represent the sensitivity behind the design and construction of Rocco’s products.
The “R” as a window
The die cut of the R throughout print material (like the business cards and clipboard) becomes a sort of window to whatever surface may appear behind it. It is ever-changing, much like the organic nature of the work that Rocco produces.