Ana Juan-Gomez
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ROCCO

 

ROCCO Design Build


ROCCO provides integrated services of design, construction and management in Upstate New York. They master the sensitivity behind thoughtful and clean design, and they offer a deep understanding of construction methods/processes of designing objects and spaces.

creative direction, logo, branding, VISUAL IDENTITY

 
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The identity primarily uses a Bauhaus inspired “R” as the focal point throughout all collateral. It is composed of a beautiful balance of angles and curves that is meant to represent the sensitivity behind the design and construction of Rocco’s products.

 
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The “R” as a window

The die cut of the R throughout print material (like the business cards and clipboard) becomes a sort of window to whatever surface may appear behind it. It is ever-changing, much like the organic nature of the work that Rocco produces.

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