The bold, colorful, minimalist illustrations of youth at risk are serious, without being dark, and play with negative space to drive home the subtlety of the signs of mistreatment. These are paired with the key message “Can You Hear the Silence? Listen for the Signs.”
The tagline paired with the minimalist illustration voices the message right away, in the right way. The posters are quiet…almost chilling. There are no photographs of crying children, or imagery of chains, or overwhelming information shouting off the page. The other elements of the campaign, such as the website, handouts and palmcards, gave us more room to be informative. The illustration style from the posters is echoed on the handouts, but this time is paired with a bit more copy. The client chose to extend the campaign into other media including mall signage, billboards, and bus ads throughout the region.