Ana Juan-Gomez
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Sexual Exploitation of Children Awareness Campaign

Because kids and teens involved in sexual exploitation fear speaking up about being abused, the goals for this campaign were to build awareness that sexual exploitation is happening in Tompkins County, and help community members recognize the signs of exploitation.

This particular market is saturated with imagery of battered children and sad faces. Tompkins County Youth Services was in need of a campaign that would stand out from the rest: serious without being dark, positive but not cheerful, and impactful while remaining tactful.

* Awarded 2 Judge's Choice, New York State of Design 2017

research, strategy, concept, messaging, illustration, web design

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 The bold, colorful, minimalist illustrations of youth at risk are serious, without being dark, and play with negative space to drive home the subtlety of the signs of mistreatment. These are paired with the key message “Can You Hear the Silence? Listen for the Signs.”

The bold, colorful, minimalist illustrations of youth at risk are serious, without being dark, and play with negative space to drive home the subtlety of the signs of mistreatment. These are paired with the key message “Can You Hear the Silence? Listen for the Signs.”

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 The tagline paired with the minimalist illustration voices the message right away, in the right way. The posters are quiet…almost chilling. There are no photographs of crying children, or imagery of chains, or overwhelming information shouting off the page. The other elements of the campaign, such as the website, handouts and palmcards, gave us more room to be informative. The illustration style from the posters is echoed on the handouts, but this time is paired with a bit more copy. The client chose to extend the campaign into other media including mall signage, billboards, and bus ads throughout the region.

The tagline paired with the minimalist illustration voices the message right away, in the right way. The posters are quiet…almost chilling. There are no photographs of crying children, or imagery of chains, or overwhelming information shouting off the page. The other elements of the campaign, such as the website, handouts and palmcards, gave us more room to be informative. The illustration style from the posters is echoed on the handouts, but this time is paired with a bit more copy. The client chose to extend the campaign into other media including mall signage, billboards, and bus ads throughout the region.

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