1111 Brickell is a new commercial concept that lives at the intersection of hospitality and business. It offers more than half-a-million SF of Class A office space in the heart of Miami. While at Nativo, my role for this project was to create a visual identity and website based off of the look and feel of the logo. The client was in need of a brand that lived up to the quality and luxury that they promise their tenants.
branding, art direction, visual identity, marketing material, illustration, Inconography, web design, signage
Signage becomes an integral part of the on-site brand experience. The family of custom icons extends to wayfinding. The 1111 from the logo is subtly woven into the design across all signage. In some cases, the “1” forms the shape of the sign itself.