Tompkins County Youth Services came to us with a tough topic to tackle: Commercial Sexual Exploitation of Children in Tompkins County. They were concerned that the issue is not openly talked about, making it hard for members of our own community to recognize the signs of exploitation, and in turn serve as a resource to a child in need. They were looking to create a campaign that would stand out: serious without being dark, positive but not cheerful, and impactful while remaining tactful.
Full case study here.
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